Video Premiere: Alvvays Second Single Demands “Archie, Marry Me”

Canadian indie-rock band Alvvays had a big hit on their hands with their debut single “Adult Diversion”. The follow-up to that hit, titled “Archie, Marry Me”, is just as effortlessly cool.

Director Gavin Keen teamed up with Alvvays, fronted by singer Molly Rankin, for the video.

Shot on location in the Toronto area, the clip was supported by Bell’s MuchFACT program.

Check out the uber-cool video for “Archie, Marry Me” by Alvvays, directed by Gavin Keen, above!